Starbucks India's blend of local flavors, engaging social media content, and celebrity collaborations has contributed to its ...

Pranavi Chhikniwala, Head of Marketing, Zostel reveals how the brand is leveraging social media trends, its organic-first ...

In addition, the platform is launching its AI-driven Total Media Quality (TMQ) for Kwai product suite to provide advertisers ...

Taj Mahal Tea has released a full-page advertisement in the Times of India, paying tribute to the maestro. The ad harks back ...

Named ‘No One Has to Know', the campaign has stepped in to address consumers' holiday pain points from forgotten gifts to ...

The researcher explained that the exposed data came from one of Rapido’s APIs, which was used to collect and share feedback ...

In a related case, the court had recently restrained Gurgaon-based restaurant Wow! Delicious from using a name similar to Wow ...

Vinay Kanchan explores how the changing dynamics of Test cricket mirror the evolving mindset of Indian youth in a fascinating ...

The statement follows a recent discussion hosted by the Ministry, where OTT platforms such as Netflix and Amazon, alongside ...

The o1 model offers significant advancements but requires more computational resources, resulting in higher operational costs ...

Shyam Swamy, the Vice President of Home Improvement at Asian Paints, has also resigned from his post, following which the ...

This wedding season, we explore how marketing played a role in laying the foundation of Jeevansathi.com that has found pain ...