The Consumer Electronics Show may be “the event that folks love to hate,” but it’s still the place to be at the start of ...

Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...

As seemingly every industry embraces retail media, grocery chains stand out with unique shopper data and insights.

CTV experts are “bullish” on the channel and believe that many of 2024’s biggest trends will continue well into 2025.

Honey, a browser extension that automatically applies discount codes, is accused of defrauding users and the influencers who ...

First-party data is information a company collects directly from its customers, through owned channels and touch points, with ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

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Dealmaking and AI (and blackjack) are top of mind for those heading to CES. Plus, don’t expect brands to reengage with hard news in 2025.