There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those ...

Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying ...

B2B marketers still don’t know how to “sell the pen” on marketing’s extraordinary contributions as a multiplier of business ...

Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen.

The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.

Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them.

Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency ...

Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience.

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to build personas for ABM ...

Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for ...

Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases.

The answer? 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. With AI promising ...