Apple has reportedly stopped work on a discrete iPhone hardware subscription service, but the goals of the project have been largely accomplished with the iPhone Upgrade Program. Rumors about an ...

Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors ...

Apple is said to have reared a program that would put buying iPhones behind the same model as app subscriptions. The project was expected to go live two years ago, but it looks like Apple has put it ...

Apple is abandoning a hardware subscription service that it had been working on, according to Bloomberg’s Mark Gurman. The idea was spawned as the company was looking for ways to tempt customers into ...

Shares of Apple (AAPL) have turned lower, falling from earlier gains after Bloomberg’s Mark Gurman reported that the company has ended work on a project to create an iPhone hardware subscription ...

Apple (AAPL) has ended work on a project to create an iPhone hardware subscription service, pulling back from efforts to change the way consumers purchase its flagship device, Bloomberg’s Mark Gurman ...

Apple (NASDAQ:AAPL) has ceased working on an initiative that would have seen users buy iPhone hardware via a subscription service, Bloomberg reported. Apple shares fell 1% in midday trading on ...

Apple reportedly started working on an iPhone hardware subscription service in 2022 but has now canceled the project. The service would’ve enabled participants to rent the latest iPhone models for a ...

Apple has halted work on a project to build an iPhone hardware subscription service, according to people familiar with the matter, retreating from an attempt to change the way consumers buy its ...