Santa Monica’s Entertainment Zone offers a unique experience, allowing patrons to carry drinks while strolling the three-block stretch on weekends.

Santa Monica debuts SoCal’s first outdoor Entertainment Zone with weekend open-container drinking on the Third Street ...

Long Beach has approved a motion designating downtown as an Entertainment Zone begining in the summer. Santa Monica soft launched its Entertainment Zone at the 3rd Street Promenade on June 13. Senate ...

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street ...

Long Beach plans to launch a one-year pilot program to create an “entertainment zone” in downtown to support local small businesses and economic activity.

“The Entertainment Zone is part of a bigger picture -- reimagining the Promenade not just as a place to shop or dine, but as a shared space where people can connect, relax and enjoy the energy of ...

Santa Monica's Entertainment Zone, which allows for drinking alcohol outdoors, opened with a soft launch Friday, June 13.