YouTube has been testing a major change to the way it presents ads during videos, partly in response to the trend of users getting increasingly comfortable watching longer videos. Through its internal ...

YouTube has a new test ongoing which allows users to remix Shorts using AI, but creators can opt-out if they wish.

YouTube appears to be running an experiment on TVs. This test removes the top row of “most relevant” in the Subscriptions ...

Google says that it is now testing a new “conversational AI” tool on its TV apps for YouTube, enabling new features if you ...

YouTube has a long history of inviting people to try experimental features before pushing them to the masses. These options, as you may know, are often only available to select users. YouTube is at it ...

YouTube recently announced YouTube Labs, its own version of Google Labs, which Google uses to test experimental features before potentially rolling them out to the ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

A / B testing for thumbnails is rolling out more widely. A / B testing for thumbnails is rolling out more widely. is a senior reporter covering technology, gaming, and more. He joined The Verge in ...