You can now select the frequency target for your videos and YouTube will optimize toward maximum unique reach at the frequency goal. YouTube now has a global Target frequency goal option for video ...

With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. Previously, controlling ad frequency on YouTube was only ...

Sometimes it’s a little too obvious when a company is launching a big advertising campaign on YouTube. If you’re a regular viewer, you may end up seeing the same ads over and over again. This week, ...

At YouTube’s Brandcast presentation for brands and agencies, the focus turned to the video platform’s creators, its scale across internet TVs, and a new solution that will allow advertisers to set ...