When Henry David Thoreau wrote about living in a cabin by Walden Pond, he titled his first chapter “Economy.” He wanted to explain the economy of reducing life to its essentials, of living simply so ...
The day the new government was elected, the war against wordiness was waged. At 8am the Minister for Alphabetical Economy introduced his Edict Against Rhetoric (EAR). In his inaugural speech the Prime ...
On Monday, we looked at Republican presidential challenger Mitt Romney's strengths and weaknesses as a debater. Now we examine President Obama's record in big debates and the challenges he faces.
“Clutter is the disease of American writing,” William Zinsser declares in his book, “On Writing Well.” “We are a society strangling in unnecessary words, circular constructions, pompous frills and ...
Writers often use more words than they need. While wordiness or redundancy is not “wrong” in a grammatical sense, too many unnecessary words could slow readers down and distract them. Even worse, ...
Looking for a book that will give you an existential crisis on holiday? Gris and Lilah talk with Innovation Editor John Thornhill about what this summer’s best tech books say about our cultural psyche ...
Crafting effective content marketing copy is the goal of every marketer. There are a vast number of details that contribute to the creation of the perfect piece including making sure it reflects brand ...