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Trademark owners rarely win keyword advertising lawsuits in court. Reinforcing this conclusion, another trademark owner lost a trial over competitive keyword advertising despite a number of key facts ...
Keywords are among the most used and least understood parts of marketing. Most marketers know the reason we use keywords, but finding out which specific ones are ideal for a business may not be their ...
Keyword cannibalization happens when you have two or more pages ranking for the same keyword. It is generally considered undesirable. This article will help you decide whether you have a keyword ...
For years, SEO strategy was ruled by keywords. Marketers, creators and businesses scrambled to rank hoping sheer volume would drive traffic. Search has changed. AI, conversational interfaces, and ...
To attract more readers and potential clients, your business blog needs to appear in search results when Internet users enter appropriate keywords. Blogspot blogs offer HTML editing so you can insert ...
A website is important for any small business, so you probably already have one. However, a website must rank high in search engine results to get high traffic, so optimizing it should be one of your ...
The second metric, AI MAX expanded landing pages, reveals the total traffic from search queries that matched because of your landing pages or assets, independent of the keywords you’ve set. This ...