Here's the backstory behind professional basketball player Jimmy Butler's reading meme and how it's used on the internet.

Your brain is biologically wired for memes. Memes don’t just spread for fun; they tap into parts of the brain evolved to help us learn from others, develop skills, and adapt to our social environment.

There's a group of users on TikTok who call themselves the "Niche Community" (or "NicheTok") because their taste in memes is supposedly more "niche" than any other group. The community has fostered ...