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Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...
Creative Bloq on MSN1d
What marketing can learn from post-production
Post-production lives and breathes structured feedback. From dailies to rough cuts, fine cuts, colour passes, and final ...
Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...
The Southern Maryland Chronicle on MSN2d
Why Most Digital Marketing for Home Services Companies Doesn’t Work — And What to Do Instead
If you’re a home services contractor, plumber, roofer, HVAC tech, or remodeler, you’ve likely been told that digital ...
Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...
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