No matter your industry, being able to successfully navigate changes in customer behavior is key to business sustainability.

It may be hard for some to accept, but the cup noodles you frequently buy, the unread books you have, or the chocolates you toss in your cart just before paying, all reveal a story – the story of how ...

Each business should have a pretty good understanding of our target consumers, how they think, and the reasons for how they behave. If not, it is very difficult to give them exactly they want. The ...

Consumer intelligence is a mix of a variety of inputs, blending hard metrics like how often a customer shops and what they ...

We asked a global group of entrepreneurs, business leaders and academics to assess consumer behavior and what it could mean for the coming year and beyond. By The New York Times This feature is part ...

There is a significant change in consumers attitudes and shopping behaviour, most of them are expected to remain post-pandemic. The lockdown has forced consumers to question their shopping habits ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.