There are only a few truly mission critical components of the modern fashion industry — it takes a brand, a manufacturer to make the looks and a merchant to sell them. Twenty-five years ago, the big, ...

Brand management groups are pushing further into luxury, but fashion remains dubious about whether they can run a brand right ...

In developing economies, where entrepreneurship is often driven by necessity and market conditions are highly fragmented and informal, the role of branding and brand management is frequently ...