When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ ...

Most of us think great marketing is all about closing the deal, but what if telling people they don’t have to buy is the real secret? Maybe you’ve experienced this too, that moment when someone shares ...

Dr. Weatherby is the director of the Digital Theory Lab at New York University. It’s hard to walk a block or finish a morning coffee without encountering some system that attempts to tell you what to ...

The goal of the UAB NORC Behavioral Science and Analytics Core is to foster collaborations and enhance productivity of investigators using behavioral science theories, constructs, and procedures for ...

Books and articles on behavioral finance tend to discuss “the crazy things that clients sometimes do and not a lot about what we, as practitioners, are supposed to actually do about it,” said Kitces, ...

Netflix continues to grow from strength to strength, commanding 270 million subscribers who watched 183 billion hours of content last year. A Culture of Testing Netflix executives “…believe there’s a ...

LOWELL — More than 160 Lowell High School students recently presented their capstone projects as part of the Early College Lowell Behavioral Sciences Symposium at Middlesex Community College. The ...

A collaborative study tested 17 strategies in an 'intervention tournament.' Interventions targeting future thinking, such as writing a letter for a child to read in the future, are the most effective ...