Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

The FTC has made it clear that certain data-driven advertising practices cross legal lines, especially when they involve ...

Contextual targeting leverages metadata to align ads with relevant content, such as placing a pizza ad during a scene where characters order pizza. "It also means that if there's sports content on, ...

Generative AI's initial hype in advertising is now tempered with growing skepticism. Still, major agencies like Publicis and WPP are planning significant AI investments. Insiders say AI has potential ...