NASHVILLE, TN--(Marketwired - Dec 22, 2015) - Proximity marketing beacons are already revolutionizing retail and how consumers experience the world. But one marketing technology expert says the real ...

Users of the Chrome beta for Android are in for a bit of a treat, as the latest version has added support for "Physical Web" beacons. Don't worry if you've never heard of these, because most haven't.

“Physical Web” beacons broadcast a URL via Bluetooth Low Energy (BLE) smart signals that can give intelligence to physical objects and let nearby Android devices such as smart phones interact with ...

I've had three people ask me about Web beacons in the last week, so I went out searching for information on them. I was surprised to see how paranoid people could become over something so simple.

Beacons present an opportunity for retailers to learn more about their customers, as well as for consumers to conduct even more nuanced queries. Beacons, the in-store devices that help retailers ...

Since I wrote the column a couple of months ago about Yahoo’s Web beacons, I’ve learned more about them and received input from readers which I believe you’d like to consider. A note I received from ...