NWA tech founders launch AI ad platform for Walmart
An RMN is an advertising platform owned by a specific retailer that allows brands to purchase ad space on their digital ...
AdExchanger18d
Walmart’s Ad Business Cleared $4 Billion In 2024 And Is Only Getting Started
Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up  27% ...
Marketing Dive5d
How Walmart Connect is growing the ‘connective tissue’ of retail media
The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ...
Marketing Dive18d
Walmart’s global ad biz grew 27% in 2024 ahead of Vizio integration
The acquisition of Vizio, which closed in December, is expected to create new opportunities for advertisers and could provide another boost to the company’s growing ad business. Walmart’s strong ...
Pacvue Launches Walmart Display Campaign Management to Seamlessly Create and Manage Onsite Display Campaigns
Walmart Connect advertisers can leverage Pacvue to launch and optimize onsite display ads, simplify workflows and target high-value shopper segments using Walmart’s first-party dataLOS ANGELES, Feb.