Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

Adam is a lifelong gamer who enjoys RPGs, action adventure games and a healthy helping of VR to boot. He has written for countless sites in the gaming medium, and you can find him playing the newest ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

PlayStation rolls out new advertisements for the PS5, but fans are convinced that the new marketing slogan is mocking a ...

As video games continue to grow as a dominant entertainment medium globally, more and more advertisers are exploring ways to integrate their brands into the virtual worlds where gamers spend ...

From the Halo TV show to God of War, here’s what video game companies spent millions of dollars showing to football fans God of War Microsoft Nintendo PlayStation Pokémon When Sony Santa Monica ...

Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped in-game ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

ICE – or US Immigrations and Customs Enforcement – has been accused of numerous civil rights abuses under Trump’s second ...

Google AdSense will remove the ability to block the video games category of ads. So if you previously told AdSense not to show ads related to video games on your site or in your apps, that block will ...

A knight with a flowing red cloak strides through a medieval world of castles and forests rendered with highly detailed line ...