Focusing primarily on what your target audience values is a great way to build a campaign that attracts positive attention.

For instance, if the business is marketing foreign language software, the primary target market may be college-educated men and women aged 25 to 54 who are required to travel internationally for ...

Marketing is an expense, but it can also be considered an investment in the success of your small business. When done correctly, it can build your brand, draw prospective customers to your website ...

For some small business owners, niche influencers with small but highly engaged audiences are the better option for your marketing dollars. Small businesses need to start thinking about marketing ...

Developing a marketing plan can seem like a daunting task, but with some research and planning a small business owner can develop strategies that can lead to an increase in the bottom line.

Digital marketing software can make it easier for small businesses to engage their target audience through email, social media and other digital marketing channels. Many, or all, of the products ...

The average age to start a business is 35, and Black women are the fastest-growing group of entrepreneurs. This data is vital for shaping my marketing strategies and ensuring I reach the right people.

Small business owners have easy access to free tools like the Google Keyword Planner, UberSuggest, and Soolve, and relatively inexpensive paid tools like SEMRush, SimilarWeb, and SpyFu can help ...

The New Orleans Redevelopment Authority has opened applications for a new Small Business Marketing Assistance Program, ...

Here are 25 remote business ideas will transform your career. You can start any of these small businesses for less than $1,000.