Add Yahoo as a preferred source to see more of our stories on Google. YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept.

When I ask Salish Matter to tell me about her daily routine, she answers as any 15-year-old might. She describes waking up (“too early”), going to school, hanging out with friends if she doesn’t have ...

An influencer's skin care brand launch drew a massive crowd to American Dream on Sept. 6, ultimately forcing state police to step in. Thousands gathered at the American Dream mall in East Rutherford ...

Salish and Jordan Matter, the father-daughter duo known for posting videos of their weekly adventures on YouTube, have entered an exclusive deal with Netflix. At the streamer, Salish and Jordan will ...

The "Influencer Takeover" of Hollywood has officially reached a fever pitch as Salish Matter and Jordan Matter sign an exclusive, multi-year creative partnership with Netflix. At just 16 years old, ...

Add Yahoo as a preferred source to see more of our stories on Google. Courtesy of brand. When I sat down with Salish and Jordan via Zoom, I asked Salish if it’s strange that YouTube videos surrounding ...

It was quite the scene at American Dream Mall Sept. 6: Thousands of tweens, crammed into the Dream Stage atrium or running five deep at the railings on the two tiers overlooking the atrium, all ...

Meet the launch making waves and dominating FYPs: the viral debut of Sincerely Yours, the new beauty brand co-founded by 15-year-old creator Salish Matter. The brand’s record-breaking first event at ...

You-Tuber and social media star Salish Matter and her dad, photographer-videographer Jordan, are getting into business with Netflix. The father-daughter duo have signed an exclusive creative ...

Jimmy Donaldson aka Mr Beast, Angry Birds 3 and Salish Matter Beast Industries/Flywheel Leading YouTuber MrBeast and Webby Award winner Salish Matter are joining the Paramount theatrical release of ...

In September of 2025, large crowds gathered in a New Jersey mall to see 15-year-old Salish Matter. In videos on TikTok, moms pushed through lines as young people screamed at that familiar preteen ...