Allergan’s newest DTC campaign for its not-so-new Restasis dry eye medicine focuses on a take-charge woman as the pharma reinvests in TV ads for the 17-year-old brand. The 60-second ad shows a woman ...
Please provide your email address to receive an email when new articles are posted on . Whoa! That sure happened fast. Did you see that coming? The whole dry eye marketplace turned upside down in — ...
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