Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...
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Don’t sink into the ‘Red Ocean’
MANILA, Philippines — Most companies today are stuck in what’s called a Red Ocean, a marketplace filled with intense competition, where businesses offer similar products and fight over the same ...
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