Amazon is exploring offering technology to help other apps and sites sell ads in AI chatbots, according to two people who ...

The new hot trend is what’s known as Model Context Protocol, or MCP. And Amazon Ads is entering the fray with a built-in MCP product meant to be a first foot in the door for advertisers using agentic ...

Commerce media columnist Kiri Masters goes inside the first sponsored ad placements within Amazon’s Rufus AI assistant and finds an advertising format still being born.

Amazon is beta testing a new platform that integrates Amazon Ads with a range of artificial intelligence platforms to enable simpler, coordinated campaign integration, the company announced at IAB ALM ...

Looking for the best Amazon advertising optimization software? atom11 offers unique version control and retail-aware rules to ...

Maggie Zhang, head of global video measurement GTM at Amazon Ads. Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media. But ...