Many SEOs believe that the sentiment of a web page can influence whether Google ranks a page. If all the pages ranked in the search engine results pages (SERPs) have a positive sentiment, they believe ...

Google was recently granted a patent about ranking web pages that a user will be interested in next. The patent describes assigning an Information Gain score to rank a second set of web pages that are ...

Google has updated the Understanding page experience in Google Search results help document to clarify how page experience and core web vitals are used or not used as signals for search rankings. In ...

Bing’s newly updated Webmaster Guidelines documents how the search engines generally decides how to rank web pages in its search results. Bing breaks down how it ranks web pages based on relevance, ...

Martin Splitt of Google gave me a softball yesterday when he said on Twitter "all things being equal (spoiler: they never are), a page with CWV field data may have a tiny advantage over one without." ...

In today's digital world, it is becoming increasingly important for businesses to have a strong online presence in order to remain competitive. This is especially true when it comes to search engine ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's high-tech world, a lot of people have become dependent on the internet. It comes ...

Google has published a list of frequently asked questions regarding Core Web Vitals, the company’s set of performance metrics pertaining to user experience, and the upcoming Page Experience update, ...