We all know the iconic "Pure Michigan" campaign voiced by Tim Allen. Now his voice is joined by someone else, and the script is from the heart. Detroit poet Jessica Care Moore is the new voice, and ...

SAUGATUCK, Mich. — A couple from West Michigan is featured in a new commercial from Pure Michigan. It just rolled out on TV nationally, part of the travel agency's biggest budget for boosting tourism.

The state's tourism office is taking the Pure Michigan advertising campaign in a "fresh" direction heading into the peak tourism season. The new "Keep It Fresh" campaign marks Pure Michigan's return ...

LANSING — Long associated with calm music, soothing landscapes and the soft tones of Tim Allen’s voice, Michigan’s campaign to promote tourism will get an update to appeal to younger audiences. David ...