Community members collect stickers, coasters, poster fans, tee shirts, bottle openers and other free items at the grand opening ceremony for Fountain Row, Bowling Green's new entertainment destination ...

With every movie release comes the inevitable merchandising: the toys, the t-shirts, the huge cardboard standup posters you see in movie theater lobbies. Promotional swag for movies has been a ...

In five years before the Obama administration clamped down on agency swag, a division of the U.S. Marshals Service spent thousands of dollars on commemorative coins and blankets, neckties, scarves and ...

And if free publicity for Fairy Dust and Super Bowl fence-sitters aren't enough to make Jerry Della Femina pull his hair out about the future of well-wrought taglines and media plans, Elaine Wong ...

1. A faux-fox-tail tie, promoting Fantastic Mr. Fox In Wes Anderson’s stop-motion-animated film Fantastic Mr. Fox, based on Roald Dahl’s children’s book, the titular smug adventurer gets his tail shot ...

This week I spoke with Aiia, an international promotional products creator in the U.S., Poland and the U.K. to get insights on the promotional product trends that will lead the marketing agenda in ...

After attending Surf Expo, a large promo and apparel trade show in Orlando, Florida, John Willcox was inspired to start selling “sustainable swag.” His business, Coastal Supply Solutions in the ...

Branded t-shirts, pens, mugs and more — a new survey has found Americans “love” collecting promotional swag. A poll of 2,000 adults revealed when receiving such products, the priorities are how unique ...