Counterfeiting has become a multi-billion-dollar problem, affecting various industries in the world, from luxury goods to electronics. It’s a crime that feeds from the act of stealing the identity of ...

Nitin Gupta, founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. Retail brands adopt various marketing strategies to reach a ...

Technology speeds up our world, enabling faster turnaround times, streamlined efforts and near-instant transactions. At the same time, today’s consumer is more interested in buying the right item than ...

NEW YORK--(BUSINESS WIRE)--Brij, a platform connecting physical products to digital experiences, launched today to power one-touch product registration and reorder. The platform allows brands to build ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.

In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. With a quick click on a smartphone, these ...

Brands are increasingly eager to expand and engage with diverse audiences across multiple locations, campaigns, and time zones. They need a tool that can adapt ...

50 years after the barcode was first scanned, 22 leaders from some of the world’s biggest companies sign a global joint statement calling for the transition to QR Codes with GS1 standards to ...

GREENSBORO, N.C. — The checkout has changed over the years. First, cashiers manually punched in the price of an item, then the scanners made check-out much quicker, and today, there's self-check-out.

Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...

For the generation that came of age in the late 1990s and early 2000s, Super Bowl LVI seemed like a trip down memory lane. The Cincinnati Bengals made their first Super Bowl appearance since the 1980s ...