Procter & Gamble was formed in 1837 after a father-in-law suggested his two sons-in-law, a candlemaker and a soap maker, team up. The company pioneered product branding, starting with its Ivory soap ...
This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...
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