In today's digital age, you'd be excused for thinking that print is dead, but Mercedes-Benz's latest ad proves quite the opposite. In its aspirational new campaign, the iconic car brand celebrates the ...

The first decade of a new millennium saw the internet and social media change the way we consume and engage with brands forever. Although digital advertising increasingly became a part of daily life, ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

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Ads placed in news media consistently outperform ads on Facebook and YouTube, according to a study conducted by Australia’s ThinkNewsBrands. The cross-platform analysis found that while ads in both ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago ...

CLEVELAND, Ohio — Giant Eagle stopped mailing its weekly print ads in the Cleveland-area on Jan. 12. But then, all of a sudden, the print ads started showing up in people’s mailboxes again. This ...

Google is pulling out of its effort to sell newspaper ads as it refocuses its financial resources and attention on services with more revenue promise. By Georg Szalai, The Associated Press NEW YORK — ...

According to a recent report from intelligence provider WARC, global advertising revenue for total print is projected to total $47.2 billion this year, a 7.7% drop-off from 2022. The decline follows a ...

This full-page Maggi advertisement that appeared in a leading newspaper stood out immediately not just for its size, but for the way it tapped into something deeper: the unmistakable scent of Maggi ...