Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...

Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

Want to serve your clients better? Jimmy Burgess shares the lessons you can learn from Robert Cialdini’s must-read book on influence and persuasion — and how to apply them to real estate. Are you ...

(By Loyd Ford) Have you noticed how everyone in social media appears to want to ‘go viral?’ Yet, so much noise on social media follows principles that are the opposite of being influential. Maybe you ...

Jedidiah 'Jedi' Alex Koh is the Founder of Coaching Changes Lives, Asia's leading Coaching Firm Specializing in Team Leadership Development. What is the missing competency for leaders, teams and ...

The Mind-Mouth Connection: Say "Happy," Be Happy? Although I’ve staked my reputation on claiming that there are six universal principles of social influence—Reciprocity, Liking, Social Proof, ...