Snoop Dogg has partnered with Petco for a pet health ad campaign in which he plays the human version of a Doberman pinscher and gives his Petco picks for treats, toys and beds. In the 30-second spot ...

As content, commerce and ads collide in digital, retailers are looking for ways to capitalize. For pet supply company Petco and its director of online marketing Jason Stuempfig, strategic plans ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Petco has transformed its Vital Care rewards program into a ...

Over the past year, the pet category has continued to gain traction as pet owners began working from home in the pandemic. In fact, during the pandemic, the humanization of pets has driven innovation ...