Google Inc. has begun testing pay-per-phone-call ads, an emerging online ad model that is a twist on the popular pay-per-click ads. While pay-per-click ads link users with advertisers’ Web sites, ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

A new study reported that Novo Nordisk spent $7.5 million over 2 years on more than 15,000 internet keywords — many focused ...

For Nicholas Erik, a USA Today bestselling fantasy and science fiction author and book marketing consultant, digital advertising—and the challenges it presents—is something authors can’t afford to ...

June 4 (Reuters) - Web advertising can be an effective and inexpensive way for wealth managers to attract new b usiness, but fe w advisers use them. The ads are quick and cheap to produce and their ...

Pay-per-click advertising can help practices gain clients in new demographic and geographic areas. This can help a practice grow its referral network, possibly mitigating the effects of a recession.

Please provide your email address to receive an email when new articles are posted on . Pay-per-click advertising campaigns can help practices attract patients online if utilized correctly.

Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...

If you’re thinking about a pay-per-click or search advertising campaign, selecting the right keywords is the most important part. Start by thinking about the words and phrases potential customers ...