On night 7 of the 2026 PBR World Finals, Daylon Swearingen suffered a major injury in the aftermath of his qualified ride.

Very few PBR bulls struck a chord like Cool Whip did. New fans drawn to his groovy name learned that a top bull could be sweet in disposition. Cool Whip was like a 1,700-pound puppy dog – a gentle ...

The Western industry is rallying to support a man who has given his life to the sport he loves.

For one night only, some of the best bull riders in the world will battle the sport's toughest bovine athletes. The thrilling 8-second rides and heart-stopping wrecks make the PBR's Velocity Tour one ...