The Western industry is rallying to support a man who has given his life to the sport he loves.

Very few PBR bulls struck a chord like Cool Whip did. New fans drawn to his groovy name learned that a top bull could be sweet in disposition. Cool Whip was like a 1,700-pound puppy dog – a gentle ...

When the Professional Bull Riders (PBR) roll into Sioux Falls for shows on Friday, April 10, through Sunday, April 12, fans can expect to see the best riders trying to stay on the best bulls for eight ...

For one night only, some of the best bull riders in the world will battle the sport's toughest bovine athletes. The thrilling 8-second rides and heart-stopping wrecks make the PBR's Velocity Tour one ...