Netflix's Q2 earnings will test whether cheaper creator content can generate the viewing hours and ad inventory needed to support its $3 billion advertising target.

Ahead of its July 16 second-quarter earnings report, analysts forecast financial and subscriber trends and weigh in on the outlook for the stock, which has been under pressure this year.

Investors will be looking for updates on Netflix's ad-supported business, engagement metrics and how the streaming giant continues to consider potential M&A.

Netflix shared its first quarterly earnings since rolling out anti-password sharing in the US. The streaming giant made $8.2 billion in revenue this quarter, up 3% YOY and in line with the company’s expectations. But a big chunk of that growth is thanks ...

Add Yahoo as a preferred source to see more of our stories on Google. Netflix co-CEO and chairman Reed Hastings conceded that he wished the streamer had introduced an ad-supported plan years ago. Netflix’s reluctance to adopt advertising was “wrong ...

Netflix's programmatic advertising deal with demand-side platform The Trade Desk is estimated to yield major revenue results for the streaming platform and the DSP. [It] "speaks to the increasing importance of Trade Desk within the AVOD [advertising ...

A year and a half after launching ads, ads are finally making a meaningful contribution to Netflix’s bottom line. Last quarter, Netflix grew its overall revenue by 17% year over year – a huge jump from Q2 last year, when that number was just 3%.

Netflix is discontinuing its biannual viewership data dump in favor of one annual report beginning in 2027. The latest version of Netflix’s “What We Watched” report, which covered subscribers’ viewership habits from January-June 2026,