More than anything, a logo is the main identity of a sports team's brand. ... Ahead of the 2023-24 season, let's take a look at all 32 NHL logos and rank them from worst to first.

All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced ...

Utah’s NHL team still doesn’t have a name, but its identity is starting to take shape. On Thursday, the club released logos and colors for its inaugural season.

They unveiled a retooled logo on June 23 and teased about a possible change to their jersey for the 2025-26 NHL season. The ...

At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the franchise as the Utah Mammoth on Wednesday. The name, chosen after fans ...

Staying well within their palette for the past eight decades, the team will use two versions of their traditional "Spoked B" ...

The logos, submitted on Saturday with the U.S. Patent and Trademark Office, all contained the team's inaugural season name — "Utah Hockey Club." Related hockey stories from KUTV ...

Before Utah's new NHL team becomes the Yeti, Mammoths, Blizzard or Green Jell-O Molds, they will be known during its first season of existence as the rather bland Utah Hockey Club.

Related: Top NHL free agents in 2025 after Leon Draisaitl signs massive Oilers deal. Ranking 6 PWHL team names, logos. Here are our rankings of the six new PWHL names and logos. 6 ...

NHL fans noticed some similarities between the proposed Utah Outlaws logo and the create-a-team logos offered in EA Sports video games.

The teams were previously identified by geographic designations -- such as PWHL Toronto, for example -- and one primary color last season. Those colors have carried over to the new logos to add ...

NHL fans noticed some similarities between the proposed Utah Outlaws logo and the create-a-team logos offered in EA Sports video games.