A microsite is what it sounds like, a smaller website. A law firm will have a main website that describes the firm as a whole. This main site will typically have a home page, an about page, attorney ...

I fixate on the intersection of digital journalism and social media. I know exactly what Mark means. For all publishers (new and old), content marketers, ad agencies and P.R. firms playing in the ...

Italian fashion label Prada is expanding the audience of its London exhibit at Harrods with a microsite dedicated to past campaigns. Prada’s Pradasphere microsite provides both multimedia from the ...

In my last column, I focused on the power of online video in a solution provider's overall marketing strategy. This month, I examine a second vehicle to include in your marketing strategy: microsites.

These days marketers are looking at social media sites for ways to reach consumers. The number of users on sites like Facebook and MySpace are staggering, the opportunities huge for a company to ...

Opinions expressed by Entrepreneur contributors are their own. Gerald Prolman launched OrganicBouquet.com in 2003 to sell sustainably grown flowers that are freshly picked and then gift-wrapped. But ...

Microsites can be beautiful and smart and funny. They can also be messy, confusing and frustrating. Especially from an SEO perspective. For the purpose of this article, let’s just agree that a ...

Zillow has launched a microsite with gaming manufacturer Blizzard Entertainment on which consumers can browse a collection of virtual homes created by players of “World of Warcraft” ahead of the ...