For today’s businesses, a major shift is underway in how to gain and keep customers. For both startups and growing companies, social media has moved beyond being a “nice to have” tool for visibility ...

MNN was founded by Nicole Lapin, whose years inside financial media gave her a sharp view of both the category’s authority ...

Media companies created a JIC to standardize and certify cross-platform audience measurement. While ad agencies have been invited to join, companies posting user generated content such as YouTube and ...

Digital media audience dynamics encompass the patterns and processes by which individuals locate, engage with, and circulate content across online platforms. In high-choice media environments, users ...

Nielsen and WPP Media (formerly GroupM) have reached a new audience measurement partnership that will cover TV, streaming, audio and cross-platform ad performance via Nielsen ONE. The deal will also ...

At PolitiFact, we’ve done a lot of work around building reader trust. We lay out our fact-checking mission and process in both written and video forms. We disclose who donates to our nonprofit ...

For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers, the operational ...

The Trade Desk (NasdaqGM:TTD) is increasing its focus on retail media as a key part of its demand-side advertising platform. The company launched Audience Unlimited, a product that uses proprietary ...

Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience data that will include Nielsen’s tabulation of so-called “advanced” audiences ...

February 2024 marks the 25th anniversary of “Audience 98: Public Service, Public Support.” For those of you who don’t know, it was a national, CPB-funded research project that provided a blueprint for ...

In addition, paid media allows brands to increase their exposure to a new audience. By sharing sponsored content with a selected social media audience, for example, brands may reach potential ...

Canela Media, a leading technology and data-driven multicultural media company, has announced the continued evolution of Canela Audience Solutions (CAS), its proprietary first-party deterministic data ...