The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

The advertising industry has spent years insisting it can balance personalization, privacy and profit. Now comes a report that asks a simpler question: Can anyone actually measure children's media ...

Spend is climbing, new networks are launching and every platform seems to deliver strong returns. And yet many marketers are asking the same uncomfortable question: How do we know what’s actually ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...