The bright-green drink dominating social feeds today began with a very different brewing style—and a journey across cultures.

WALK down any high street and you’ll see them – throngs of people holding bright green frothy drinks in see-through cups.

Matcha has become such a part of Gen Z’s everyday life that you’d be forgiven for forgetting that it used to be a specialty ...

Colorful drinks have been all the rage at Starbucks since the Pink Drink went viral in 2016. This secret menu matcha drink is ...

This week we’re going back into the archives to dig up some of our favorite Soundside segments. And with Thanksgiving just days away, this episode is all about food and drink.

The world’s fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The health benefits of matcha are vast—and have been celebrated for quite a long time. Though the ...

Matcha is added to beverages on offer at Kettl Tea in the Los Feliz neighborhood of Los Angeles, California on May 20, 2025. Credit - FREDERIC J. BROWN—AFP via Getty Images Matcha tea, a powdered ...

Japan's finely milled green tea has become a global wellness symbol, and the United States is now its hungriest customer. As ...

Matcha's popularity as a health drink masks potential downsides of excessive consumption. High intake can strain the liver ...

In the recent video, LA-based skincare brand founder Michelle Ranavat shared how she thinks her hair began falling out after she started drinking “too much matcha”. When I reposted her video on my ...

I know a lot of you love your coffee—in the morning and all throughout the day. But that’s part of the problem. Caffeine is the most abused stimulant across the world. Consuming too much caffeine and ...