Claravine, a self-described marketing data platform, today announced that it raised $16 million in a Series B round led by Five Elms Capital with participation from Grayhawk Capital, Next Frontier ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of ...

DUBLIN--(BUSINESS WIRE)--The "Data Management Platform - Global Market Outlook (2017-2026)" report has been added to ResearchAndMarkets.com's offering. According to the report, the market accounted ...

One of the industry’s worst-kept secrets is the extent to which buy- and sell-side firms of all sizes struggle to effectively manage their market data spend, usage and compliance. Not only is data ...

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management ...

B2B data services firm NetProspex announced the availability of Workbench, an online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to help them ...

One of the most important decisions for any B2B marketer is whether or not to outsource the marketing database. There are strong arguments on both sides of the debate. According to Nick McConnell, ...

Appealing or not, data management deserves your attention to help you get the most from your marketing. Here’s why. In the martech world, we’re faced with evolving technologies and strategies every ...

B2B marketers say the most important goal of their data management strategy is to improve ROI measurability, according to recent research from Openprise and Ascend2. The report was based on a survey ...

Marketing organizations know they have a data and analytics problem, but many marketing leaders aren't sure how to address it. One-third of marketing departments are trying to fill data and analytics ...

One of the industry’s worst kept secrets is the extent to which buy-side and sell-side firms of all sizes struggle to effectively manage their market data spend, usage and compliance. Not only is data ...