Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

If I asked ten of your team members to recite your company’s mission statement, how many could? One? Two, maybe? Let’s be honest, even if they could remember it, would ...

Chief of Staff Scott Mory and Deputy Provost for Academic Affairs Terry Murphy announced in an email to the GW community Wednesday that a draft of the University’s new mission statement is now ...

Too often, there is misalignment within organizations between the organizational mission statement, the operational reality, the actions of the board and executive team, and customers’ or stakeholders ...