But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Too Faced is a California-based beauty brand known for delivering cruelty-free beauty products. Its range includes mascara, ...

The brand, which offers a range of multipurpose products, is now sold in Sephora, but Myricks says there is still a lot of ...

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

There are a few signs you can look out for that a make-up brand is going to be reliably trustworthy, but I’d argue that having a make-up artist at the helm is one of the biggest—perhaps the ...

If you're interested in learning about the latest and greatest to hit the beauty scene, we're introducing five products that ...

Animal cruelty is increasingly becoming a big no in the fashion and beauty industry. Customers are boycotting the brands that are testing on the animals.

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup ...

Chrissy Teigen's Grammys glam was made possible by an assortment of J-Beauty products — namely this makeup cleansing gel, ...

Founded by 21-year-old Aerin Glazer, Tilt aims to help people with chronic pain and dexterity issues to use makeup with ease.

Rihanna has tapped GloRilla to be the first ambassador to represent Savage X Fenty, Fenty Beauty, Fenty Skin and Fenty Hair.