As demand for clean beauty brands continues to rise, more consumers are also seeking out the top eco-friendly makeup brands that align with their values—without compromising on performance or ...

Ciele Cosmetics founder (and celebrity makeup artist) Nikki DeRoest started by adding mineral SPF 50+ to liquid blush, and then grew the line into a full "sun-smart" complexion routine.

When it comes to makeup, Rare Beauty is on top. Data from CreatorIQ shows the Selena Gomez-founded brand ranked number-one by earned media value in February, garnering a total $55 million EMV — which ...

Despite clean beauty being mainstream for some time now, figuring out which products are actually worth buying is still far ...

Add Yahoo as a preferred source to see more of our stories on Google. Experts are weighing in on the growing trend of young girls using makeup and the companies choosing to market their products to ...

Supermodel Cindy Crawford founded Meaningful Beauty 22 years ago in 2004. She is still as passionate about the company as ...

A standout space within a major beauty retailer is no longer enough for cosmetics brands, with many looking to diversify via ...

Milk Makeup, known for its multifunctional and "clean" beauty products, has launched a storefront on Amazon. The brand's popular products, including the Cooling Water Jelly Tint and Hydro Grip Primer, ...

After dealing with razor burn and ingrown hairs, Karen Young founded OUI the People in 2015. The body care line is filled with innovative daily essentials that you’ll turn to again and again. Cosmetic ...