The airline reported record revenue, but still widened its net loss due to rising fuel prices. It’s now looking to loyalty ...

Domino’s Rewards gives customers the cheapest path to earning their first freebie, according to a new report from The Points ...

Best Western is rebranding its parent company as WorldHotels, and the rewards program will undergo big but unclear changes ...

JetBlue Airways has announced that select TrueBlue loyalty program members will be eligible for complimentary upgrades to its new BlueFirst cabin, which launches in December, subject to availability.

Not all cruise loyalty programs are equal. See which ones offer the most rewarding perks and help passengers earn benefits ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Ohio-based convenience store chain Mickey’s, which as 42 locations, relaunched its customer loyalty program on the Patron Points platform, aiming to give customers a “stronger, more personalized ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. This voice experience is generated by AI. Learn more. This ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Many of today’s consumers are eschewing generic rewards programs in favor of more personalized and convenient options. To engage and retain their best customers, marketers can rethink five components ...