Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in ...

Linear measurement tools are essential for determining the dimensions of an object. These tools provide a way to quantify distance in a straight line. In engineering and physics, getting your ...

The intervention comes as linear TV’s adspend crown slips, falling 24% in 2020 alone as digital alternatives proliferate, propelling the market share of connected TV (CTV) up 19%. The rapid rise of a ...

Cflight was first founded in NBC Universal’s ranks in 2018 before the tech subsequently crossed the Atlantic as part of the Sky/Comcast deal. The UK’s three big TV media houses, including Sky Media, ...

Audience measurement company Numeris has rolled out its Video Audience Measurement tool nationally. The analytics tool combines linear TV and digital data into a single database. The insights show how ...

Measurement will include combined reach and frequency across linear TV and Broadcaster VOD Data will be audited by ABC CFlight scheduled to launch in the UK in Autumn 2021 TV broadcasters Sky, ITV and ...