Welcome to Hit the Racks, an inside look at the vibiest stores in the GQ universe. This time around we're at Levi’s in SoHo, ...

The No Pants Subway Ride in New York was canceled again this year. In contrast, Levi’s is currently celebrating the choice to wear pants. The company’s “150 years of the 501” campaign is focusing on ...

At the Eureka Innovation Lab in San Francisco, testing is underway, but you won't find a white coat in this laboratory. Here, you're more likely to find a pair of jeans - denim jeans, loaded into ...

When you toss an aluminum can or a cardboard box into your recycling bin, it will (hopefully) eventually become something new. What would it take to do the same with clothing? For a decade, the ...

Welcome to Icons Only, Who What Wear UK’s deep dive into classic items that are once again under the spotlight. This month, journalist Emma McCarthy charts the rise and rise of the most noteworthy ...

In honor of its 150th anniversary, Levi’s is throwing itself a party. Not just one but several interactive showcases with music, art and, of course, jeans all around the world, from London to Kuala ...