Join LEGO in NYC for a Free STAR WARS SMART Play Experience (Complete with LEGO Lightsaber)

If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

LEGO’s new Star Wars SMART Play sets have finally arrived — here’s how to get them

LEGO has finally released its highly-anticipated Star Wars SMART Play sets and these interactive models are its most innovative designs yet. Here's how to get your hands on them.
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New LEGO STAR WARS Sets Are the First LEGO SMART Play Builds

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow your builds to interact with you as you play ...
Yahoo Finance

THE LEGO GROUP SHOWCASES LATEST INNOVATIONS AT TOY FAIR® 2026, LED BY LEGO® SMART PLAY™ AND MULTIPLE REVEALS ACROSS FAN-FAVORITE THEMES INCLUDING ...

NEW YORK, Feb. 14, 2026 /PRNewswire/ -- Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets ...