YouTube India boosts creator economy by adding Nykaa and Purplle to its Shopping experience, alongside Flipkart & Myntra.

The Google-owned platform is rolling out an AI-powered system that will automatically display the product tag at the moment ...

The findings uncover a digital adoption paradox — nearly two in five rural consumers with no formal education prefer buying ...

The grand occasion of Diwali is around the corner and it is India’s biggest shopping festival. Be it traditional or online ...

YouTube deepens its e-commerce push by expanding YouTube Shopping in India, bringing new merchant partners and AI-driven ...

India has kicked off a pilot to let consumers shop and pay directly through AI chatbots, with OpenAI’s ChatGPT leading the ...

To give a further boost to India's rapidly growing creator economy, YouTube on Friday announced fueling the next phase of ...

Shoppers in India had a cow when one wandered into a shopping mall there. The bovine was caught on video in Dubrai, in the Indian state of Assam, strutting through the aisles of the men’s section of a ...

India’s NPCI and Razorpay partner with OpenAI to pilot AI-driven UPI payments on ChatGPT, enabling secure, autonomous ...

As Diwali approaches, banks across India are preparing for a series of holidays, and customers are being urged to complete ...

A comprehensive research report has revealed surprising insights into the purchasing behavior of rural India during the ...