Lay’s Embarks on Its Biggest Rebrand in Decades as Consumers Admit They Didn’t Know Chips Come from Real Potatoes

For decades, Lay’s has been one of the most recognizable snack brands in America. The yellow bag, the curved chip silhouette, ...
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Lay’s New Limited-Edition Potato Chip Flavor Is So Good, the Bag Was Empty in 10 Minutes

Lay’s game-day inspired chips made their debut on grocery store shelves nationwide on August 18. (You can also buy them on snacks.com.) The flavors come in various sizes and textures, too, great for ...

Lay's new makeover: Company redesigns chip bags and overhauls ingredients

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...